About Sabrina Pack

Sabrina Humphrey-Pack, PCM—Professional Certified Marketer and Principal and COO of SkyWest Media. For more than a decade, Sabrina Pack has worked with a wide range of clients as a marketing consultant and strategist, for both for-profit and non-profit organizations, especially assisting small business with strategies focused on a sustainable, competitive future. She oversees and directs the professional services of SkyWest Media'a consultation, production and broadcast divisions. Silver City Radio broadcast division includes the stations of KNFT-FM, KSCQ-FM, KNFT-AM & KPSA-FM. She also teaches marketing and various management classes to graduate and undergraduate college students at WNMU and NMSU-A. She is a member of the executive board for the New Mexico Broadcasters Association, the Silver City Grant County Chamber of Commerce, the NM Business and Technology Educators Association, and others. She is nearing completion of her doctorate from GCU in business, holds an MBA and undergraduate degrees in Marketing, Management Information Systems, and Operations Management.

Sales Promotional Strategy Alignment

2018-03-30T17:18:02+00:00March 30th, 2018|Marketing Matters|

Do you truly have a strategy behind your sales promotions or are you just trying everything you can without clear goals and strategies?   Having a focused strategy is important. Having sales promotional goals are needed to obtain desired results. Just trying to do anything and everything all the time does not lead to sustainable [...]

#1 Tool in a Marketer’s Tool Kit — Video

2018-01-26T17:13:55+00:00January 26th, 2018|Marketing Matters|

The digital world of marketing is exploding.  …And video is one of the most important ingredients to competitive success. Video is truly worth a million words. In fact, Forrester Research supports that one minute of video is worth 1.8 million words. Video is a significant tool to engage your consumer and create conversion. Video [...]

Tips for Handling Social Media Negative Fire Storms

2018-01-26T17:14:42+00:00January 15th, 2018|Marketing Matters|

Some business owners ask why should they care about a few negative remarks posted on social media? The truth is, business owners/managers should care extensively about negative remarks as a wildfire can spread in hours and a social media disaster can significantly destroy a brand’s reputation literally “overnight.” Recognize that any online content, good [...]

Establishing a Digital Footprint — The Most Important Basics

2017-12-01T03:58:14+00:00December 1st, 2017|Marketing Matters|

Are you a small business and need to get started into the digital world? You might be asking, "...But how do I start that digital footprint?" True, it might be easier to do it wrong than right, but here is some guidance to get you started on the right foot.  We, at SkyWest Media, believe [...]

Small Business Cannot Dismiss the Importance of an Online Presence Any More!

2017-12-01T04:47:06+00:00November 28th, 2017|Marketing Matters|

Cyber Monday 2017 surpassed expectations and hopes. Here is a re-cap of Cyber Monday and what it means to small market, small business.  Small business must tell their story online. Three part "magical" mix to telling that story begins with "you." Learn more below. Small Business has to have a presence online! As anticipated, [...]

Are you ready to capitalize on the “hype” of Black Friday and Cyber Monday?

2017-11-09T03:04:47+00:00November 8th, 2017|Marketing Matters|

Are you a retailer?  Being able to capitalize on the “hype” of Black Friday (weekend) and Cyber Monday can be of huge importance to your business.  During this coming Black Friday weekend, as reported by Winswig in Forbes (2017), it is forecasted that sales will represent a 47% growth over last year. According to [...]

Facebook Marketing-Facebook Ad Types and Placement Options

2017-10-27T16:12:28+00:00October 27th, 2017|Marketing Matters|

Facebook Ad Types and Placements:  Facebook advertising is far more than just making a post and then occasionally “boosting” the post.  There are many types of ads that can be done through Facebook as well as consideration of placement of those ads.  Facebook Business shares, “The first question that should be answered is how [...]

Having the Right Strategy at the Right Time Involves Understanding Product Adoption Stages

2017-11-06T17:40:59+00:00October 23rd, 2017|Marketing Matters|

Marketing is more than just creating a “catchy” message for an advertising campaign. The nuances of effective marketing campaigns are evident when strategies clearly evaluate the market, the product or service being offered, and the target demographic.  Previous Marketing Matters segments reviewed Product Life Cycles (PLC), but there is more! This week continues with [...]

Managing Your Product or Service for Success

2017-11-06T17:31:15+00:00October 13th, 2017|Marketing Matters|

A well-known concept is Product Life Cycle (PLC). Though many may be familiar with the PLC concept and certainly agree that there are cycles to all products, many may not realize that there are specific marketing strategies needed for each stage, including marketing strategies unique to each stage of adoption of a product, called [...]

Developing Marketing Initiatives for Tourism Target Marketing

2017-10-05T03:08:27+00:00October 1st, 2017|Marketing Matters|

“Travel and tourism industry is one of the largest industries in the United States, making a total contribution of 1.5 trillion U.S. dollars to GDP in 2015. The industry is forecast to contribute more than 2.6 trillion U.S. dollars to GDP by 2027 […] providing around 5.5 million jobs annually” as reported in the [...]