#1 Tool in a Marketer’s Tool Kit — Video

2018-01-26T17:13:55+00:00 January 26th, 2018|Marketing Matters|

The digital world of marketing is exploding.  …And video is one of the most important ingredients to competitive success. Video is truly worth a million words. In fact, Forrester Research supports that one minute of video is worth 1.8 million words. Video is a significant tool to engage your consumer and create conversion. Video [...]

Tips for Handling Social Media Negative Fire Storms

2018-01-26T17:14:42+00:00 January 15th, 2018|Marketing Matters|

Some business owners ask why should they care about a few negative remarks posted on social media? The truth is, business owners/managers should care extensively about negative remarks as a wildfire can spread in hours and a social media disaster can significantly destroy a brand’s reputation literally “overnight.” Recognize that any online content, good [...]

Establishing a Digital Footprint — The Most Important Basics

2017-12-01T03:58:14+00:00 December 1st, 2017|Marketing Matters|

Are you a small business and need to get started into the digital world? You might be asking, "...But how do I start that digital footprint?" True, it might be easier to do it wrong than right, but here is some guidance to get you started on the right foot.  We, at SkyWest Media, believe [...]

Small Business Cannot Dismiss the Importance of an Online Presence Any More!

2017-12-01T04:47:06+00:00 November 28th, 2017|Marketing Matters|

Cyber Monday 2017 surpassed expectations and hopes. Here is a re-cap of Cyber Monday and what it means to small market, small business.  Small business must tell their story online. Three part "magical" mix to telling that story begins with "you." Learn more below. Small Business has to have a presence online! As anticipated, [...]

Are you ready to capitalize on the “hype” of Black Friday and Cyber Monday?

2017-11-09T03:04:47+00:00 November 8th, 2017|Marketing Matters|

Are you a retailer?  Being able to capitalize on the “hype” of Black Friday (weekend) and Cyber Monday can be of huge importance to your business.  During this coming Black Friday weekend, as reported by Winswig in Forbes (2017), it is forecasted that sales will represent a 47% growth over last year. According to [...]

Facebook Marketing-Facebook Ad Types and Placement Options

2017-10-27T16:12:28+00:00 October 27th, 2017|Marketing Matters|

Facebook Ad Types and Placements:  Facebook advertising is far more than just making a post and then occasionally “boosting” the post.  There are many types of ads that can be done through Facebook as well as consideration of placement of those ads.  Facebook Business shares, “The first question that should be answered is how [...]

Having the Right Strategy at the Right Time Involves Understanding Product Adoption Stages

2017-11-06T17:40:59+00:00 October 23rd, 2017|Marketing Matters|

Marketing is more than just creating a “catchy” message for an advertising campaign. The nuances of effective marketing campaigns are evident when strategies clearly evaluate the market, the product or service being offered, and the target demographic.  Previous Marketing Matters segments reviewed Product Life Cycles (PLC), but there is more! This week continues with [...]

Managing Your Product or Service for Success

2017-11-06T17:31:15+00:00 October 13th, 2017|Marketing Matters|

A well-known concept is Product Life Cycle (PLC). Though many may be familiar with the PLC concept and certainly agree that there are cycles to all products, many may not realize that there are specific marketing strategies needed for each stage, including marketing strategies unique to each stage of adoption of a product, called [...]

Developing Marketing Initiatives for Tourism Target Marketing

2017-10-05T03:08:27+00:00 October 1st, 2017|Marketing Matters|

“Travel and tourism industry is one of the largest industries in the United States, making a total contribution of 1.5 trillion U.S. dollars to GDP in 2015. The industry is forecast to contribute more than 2.6 trillion U.S. dollars to GDP by 2027 […] providing around 5.5 million jobs annually” as reported in the [...]

What is the Facebook Ad Relevancy Score and Why Does It Matter?

2017-09-22T21:28:07+00:00 September 22nd, 2017|Marketing Matters|

Facebook Marketing:  What is a “Relevance Score” for a Facebook Ad and why does it matter? Facebook ads have a “Relevance Score" from 1 to 10. The “Relevance Score” pertains to how relevant your ad is to the audience who received the ad.   It is important to aim for a high relevant score as [...]