This may sound like an oddly worded question, “Who is your brand,” but “what” impacts your brand is largely “who” represents your brand. Each and every representative of your company in some way contributes to the formation and consumer impression of your brand. From the first person a customer meets when they come through [...]
Being creative requires more than being funny. Targeting consumer needs with the right advertising appeals is critical in marketing. In advertising, there are many choices to be made concerning the message that should be conveyed. How to convey that message needs to be strategic and well conceived. One of the most important first steps [...]
If a picture is worth a thousand words, then a video is worth a thousand pictures—some believe a video can be worth as much as 1.8 million words. Video marketing is hottest trend in digital marketing…and it is here to stay. These statistics cannot be ignored as to their significance: [...]
Vanity Metrics and Actionable Metrics Make sure you are spending your time tracking the right metrics!
In the digital world of marketing, sometimes there are so many different types of “metrics” being used that understanding what has value and what does not can be very confusing. First, “marketing metrics” refer to performance measures and statistics of operation. Metrics are used to determine performance and track performance overtime and relate to [...]
Are you making the mistake of trying to be all things to all consumers? Niche Market Segmentation Strategies
Aligning your marketing strategy to your consumer is very important for success! You cannot be all things to all consumers. For example, you can’t necessarily be the best restaurant that serves Chinese, Mexican, American, and Japanese cuisine all in one place. Unfortunately, especially true in smaller markets, small businesses feel they have to be [...]
Does your customer have a name and face you personally recognize? …Or do you white out their faces in your mind?
Relationship marketing is one of the MOST important marketing advice tips that can be given. Ask yourself, “Do you really have a relationship with your customer? Does it really matter? Do you go the extra mile to recognize that customer for coming into your business?” Hopefully, you answered with a resounding “yes”! In today’s highly competitive market, [...]
Let’s start with “why email?” According to DMA, email has an average ROI of $38 for each $1 spent. Email has many advantages over other communication channels and, if done correctly, can connect you with your customers in an engaging manner. Email is easily read on mobile devices, works on any operating system, easily customized, [...]
With all the buzz of new marketing ideals and theories of 2017, let us not forget three all-time unchanging marketing principles. It all comes down to staying "top of mind." Do you know what an “evoked set” means in marketing terms? Another name for this is “consideration set” or "top of mind awareness." If I asked you [...]
I hear it often, “I am a small business. Help! How do I know what to do in the digital marketing world?” Let’s look at some trends in the digital world and some strategies. Here is a look at some interesting statistics from several different reputable sources. According to “Hootsuite, We Are Social,” here is a global [...]