What is the Facebook Ad Relevancy Score and Why Does It Matter?

2017-09-22T21:28:07+00:00September 22nd, 2017|Marketing Matters|

Facebook Marketing:  What is a “Relevance Score” for a Facebook Ad and why does it matter? Facebook ads have a “Relevance Score" from 1 to 10. The “Relevance Score” pertains to how relevant your ad is to the audience who received the ad.   It is important to aim for a high relevant score as [...]

Best Image Practices for Email Marketing

2017-07-17T16:12:55+00:00July 10th, 2017|Marketing Matters|

Best Practices When Using Images in Email Marketing Campaigns Email becomes more powerful with images. The saying, “a picture is worth a thousand words,” certainly has merit as images embedded into emails have the ability to create interest and instantly engage your audience with your brand. Through market research, there are “best practices” that [...]

The Power of the Right Email Subject Line

2017-07-17T16:33:53+00:00June 29th, 2017|Marketing Matters|

Email can serve as a very important part of your marketing mix.  Email marketing has many advantages, one of which is low cost and specific targeted messaging. According to DMA, email has an average ROI of $38 for each $1 spent. A small business should never underestimate the power of this marketing tool. Here [...]

Managing Strategic Direction

2017-06-23T22:10:50+00:00June 23rd, 2017|Marketing Matters|

Developing strategic direction is not simply throwing a dart at the dartboard, aiming in the general direction, and hope you hit the bullseye. Knowing what you are aiming for is critical. You have to know what objectives you are aiming to accomplish. Ansoff’s Strategic Opportunity Matrix details four options. Each of these options has [...]

What is the Promotional Mix?

2017-11-03T05:16:47+00:00June 17th, 2017|Marketing Matters|

So often, when someone is asked, “what is marketing,” the response is “advertising.” Marketing is so much more than just advertising! Marketing is about the four P’s: Price, Placement (Distribution), Product, and Promotion. There is a fifth P often that has emerged and that is People (Consumer). It is in the P of Promotion [...]

What is the 4-1-1 Rule: Social Media Strategies for Successful Content Planning

2017-06-09T18:08:35+00:00June 9th, 2017|Marketing Matters|

Building a successful social media component into your marketing plan is very important. However, trying to get the most of that digital presence can be very challenging.  So often small business managers recognize that they need social media, but struggle with balancing enough time or know actually “how” to successfully implement social media strategies. [...]

Content Marketing for SME’s-Digital Marketing

2017-05-29T17:16:03+00:00May 29th, 2017|Marketing Matters|

Research reveals the many consumers don't engage in company posts because the content is too focused on the company's needs and not enough on their needs, doesn't pertain to their needs, or they simply don't trust the content. These comments are representative of a large portion of online brand content consumers. Do you spend [...]

Marketing in the Triad of the Digital World

2017-05-18T22:42:38+00:00May 18th, 2017|Marketing Matters|

Owned Media | Paid Media | Earned Media Utilizing the Digital Media Platform The digital world of marketing is often divided into three divisions. These include owned media, paid media, and earned media. Each of these forms of media overlap and influence the digital marketing platform. Knowing how to utilize the triad is extremely [...]

Why Content Marketing? What is it and how do I do it?

2017-05-12T15:40:12+00:00May 12th, 2017|Marketing Matters|

Concept: Content marketing is the currency of brand development and engagement.  Content marketing is focused on stimulating interest in your brand. It can inspire and educate.  Content marketing is an approach that creates and distributes consistent, valuable, and pertinent content that attracts consumer engagement in your brand, which has for its objective-driving profitable customer [...]