Facebook Marketing: What is a “Relevance Score” for a Facebook Ad and why does it matter? Facebook ads have a “Relevance Score" from 1 to 10. The “Relevance Score” pertains to how relevant your ad is to the audience who received the ad. It is important to aim for a high relevant score as [...]
Let’s talk about the decline of organic Facebook reach for business pages and why engagement strategies are so important! This problem represents an additional reason to having a “Call to Action,” CTA! With so much content being published on Facebook, the space has become extremely competitive to gain needed visibility in the News Feed. [...]
Best Practices When Using Images in Email Marketing Campaigns Email becomes more powerful with images. The saying, “a picture is worth a thousand words,” certainly has merit as images embedded into emails have the ability to create interest and instantly engage your audience with your brand. Through market research, there are “best practices” that [...]
Email can serve as a very important part of your marketing mix. Email marketing has many advantages, one of which is low cost and specific targeted messaging. According to DMA, email has an average ROI of $38 for each $1 spent. A small business should never underestimate the power of this marketing tool. Here [...]
Developing strategic direction is not simply throwing a dart at the dartboard, aiming in the general direction, and hope you hit the bullseye. Knowing what you are aiming for is critical. You have to know what objectives you are aiming to accomplish. Ansoff’s Strategic Opportunity Matrix details four options. Each of these options has [...]
So often, when someone is asked, “what is marketing,” the response is “advertising.” Marketing is so much more than just advertising! Marketing is about the four P’s: Price, Placement (Distribution), Product, and Promotion. There is a fifth P often that has emerged and that is People (Consumer). It is in the P of Promotion [...]
Building a successful social media component into your marketing plan is very important. However, trying to get the most of that digital presence can be very challenging. So often small business managers recognize that they need social media, but struggle with balancing enough time or know actually “how” to successfully implement social media strategies. [...]
Research reveals the many consumers don't engage in company posts because the content is too focused on the company's needs and not enough on their needs, doesn't pertain to their needs, or they simply don't trust the content. These comments are representative of a large portion of online brand content consumers. Do you spend [...]
Owned Media | Paid Media | Earned Media Utilizing the Digital Media Platform The digital world of marketing is often divided into three divisions. These include owned media, paid media, and earned media. Each of these forms of media overlap and influence the digital marketing platform. Knowing how to utilize the triad is extremely [...]
Concept: Content marketing is the currency of brand development and engagement. Content marketing is focused on stimulating interest in your brand. It can inspire and educate. Content marketing is an approach that creates and distributes consistent, valuable, and pertinent content that attracts consumer engagement in your brand, which has for its objective-driving profitable customer [...]
