Create Your Demand-What is your unique value that you can offer?

2017-05-05T15:40:30+00:00May 5th, 2017|Marketing Matters|

Value is different than price--  Think about this:  In economics, supply and demand is a very helpful economic tool to determining price.  Yet, price is not determined by value; it is determined by the intersection of supply and demand. To be highly successful, one has to be able to create demand!  Unique value can [...]

Don’t wander aimlessly-Why you need a marketing plan and what is one!

2017-04-27T20:24:17+00:00April 27th, 2017|Marketing Matters|

A marketing plan is a key to success. Planning means mapping a road before you, then you will know with which foot to step and where, otherwise you are wandering aimlessly. Knowing where you are going and how you plan to get there is critical to long-term sustainability and competitive success. One of the [...]

Who Is Your Brand? 4 Tips for Transforming Employees into Brand Ambassadors

2017-11-03T05:19:18+00:00April 24th, 2017|Marketing Matters|

This may sound like an oddly worded question, “Who is your brand,” but “what” impacts your brand is largely “who” represents your brand.  Each and every representative of your company in some way contributes to the formation and consumer impression of your brand. From the first person a customer meets when they come through [...]

Types of Advertising Appeals and Execution Styles — What Sells

2017-04-14T19:14:13+00:00April 14th, 2017|Marketing Matters|

Being creative requires more than being funny. Targeting consumer needs with the right advertising appeals is critical in marketing.  In advertising, there are many choices to be made concerning the message that should be conveyed. How to convey that message needs to be strategic and well conceived. One of the most important first steps [...]

Video Marketing-Making Your Brand Come Alive is the Future of Content Marketing

2017-04-14T17:36:24+00:00April 10th, 2017|Marketing Matters|

  If a picture is worth a thousand words, then a video is worth a thousand pictures—some believe a video can be worth as much as 1.8 million words. Video marketing is hottest trend in digital marketing…and it is here to stay. These statistics cannot be ignored as to their significance: [...]

Vanity Metrics and Actionable Metrics Make sure you are spending your time tracking the right metrics!

2017-04-13T23:17:32+00:00March 28th, 2017|Marketing Matters|

In the digital world of marketing, sometimes there are so many different types of “metrics” being used that understanding what has value and what does not can be very confusing.  First,  “marketing metrics” refer to performance measures and statistics of operation.  Metrics are used to determine performance and track performance overtime and relate to [...]

Are you making the mistake of trying to be all things to all consumers? Niche Market Segmentation Strategies

2017-04-13T23:18:09+00:00March 13th, 2017|Marketing Matters|

Aligning your marketing strategy to your consumer is very important for success! You cannot be all things to all consumers. For example, you can’t necessarily be the best restaurant that serves Chinese, Mexican, American, and Japanese cuisine all in one place. Unfortunately, especially true in smaller markets, small businesses feel they have to be [...]

To Buy or Not to Buy? Ultimately the consumer has to decide, but marketing can definitely affect the outcome. –Let’s not forget the principles.

2017-04-13T23:18:41+00:00March 5th, 2017|Marketing Matters|

Knowing your customer is extremely important to success.  One of the first questions needed to be asked is -- Who are my customers? The next question is – How do I reach them?  But in the end, ultimately the customer has to decide to buy or not to buy. Reflecting on some principles of marketing should not be lost [...]

Does your customer have a name and face you personally recognize? …Or do you white out their faces in your mind?

2017-04-13T23:19:38+00:00February 28th, 2017|Marketing Matters|

Relationship marketing is one of the MOST important marketing advice tips that can be given. Ask yourself, “Do you really have a relationship with your customer? Does it really matter? Do you go the extra mile to recognize that customer for coming into your business?”  Hopefully, you answered with a resounding “yes”! In today’s highly competitive market, [...]

Do You Tease or Offer Benefits? Email Marketing Strategies Starting with the Subject Line

2017-04-13T23:20:15+00:00February 20th, 2017|Marketing Matters|

Let’s start with “why email?” According to DMA, email has an average ROI of $38 for each $1 spent. Email has many advantages over other communication channels and, if done correctly, can connect you with your customers in an engaging manner. Email is easily read on mobile devices, works on any operating system, easily customized, [...]