What is an “Evoked Set?” Three All-Time Unchanging Advertising Objectives-Let’s not forget!

2017-04-13T23:21:53+00:00February 10th, 2017|Marketing Matters|

With all the buzz of new marketing ideals and theories of 2017, let us not forget three all-time unchanging marketing principles. It all comes down to staying "top of mind." Do you know what an “evoked set” means in marketing terms? Another name for this is “consideration set” or "top of mind awareness." If I asked you [...]

I am a small business. Help! Four Social Strategies for 2017!

2017-04-13T23:22:47+00:00January 30th, 2017|Marketing Matters|

I hear it often, “I am a small business. Help! How do I know what to do in the digital marketing world?”   Let’s look at some trends in the digital world and some strategies. Here is a look at some interesting statistics from several different reputable sources. According to “Hootsuite, We Are Social,” here is a global [...]

Does Your Customer Really Think You Care? Showing your customer that you care.

2017-04-13T23:23:34+00:00January 10th, 2017|Marketing Matters|

An important saying is “no one cares how much you know until they first know how much you care about them.” Though this is often used in management settings, it can be applied to marketing as well. The very focus of the business should always place the customer in the middle of the “why, [...]

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